To apply
Who We Are
Arcfra is a Singapore-headquartered IT innovator that simplifies on-premises
enterprise cloud infrastructure with its full-stack, software-defined
platform. In the cloud and AI era, we help enterprises effortlessly build
robust on-premises cloud infrastructure from bare metal, offering computing,
storage, networking, security, backup, disaster recovery, Kubernetes service,
and more in one stack. Our streamlined design supports various workloads like
traditional VM, container and K8S, AI/ML as well as VDI desktops.
About the Role
As Commercial Account Director, you will drive Arcfra’s growth
within the commercial and mid-market segment, working primarily
through channel partners to reach new customers and expand existing
accounts. This is a high-energy, high-touch sales role for someone
who enjoys breaking into new accounts, building relationships with
both partners and end customers, and running a consultative sales
process from first conversation to close.
Key Responsibilities
New Business & Account Growth
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Break into new commercial accounts and expand Arcfra’s footprint
within existing customers in your territory.
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Sell Arcfra’s products and solutions primarily through channel
partners, while engaging directly with end customers.
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Consistently meet or exceed assigned sales quota and
pipeline-generation targets.
Consultative Selling
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Use a consultative approach to understand customer business
issues, deliver demonstrations, and craft tailored proposals.
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Respond to RFPs and follow up proactively with prospects through to
close.
Partner Collaboration
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Build and strengthen relationships with channel partners to jointly
identify and develop new sales opportunities.
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Work closely with Partner Business Managers to align on
partner-sourced pipeline and joint account planning.
Pipeline & Forecast Management
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Maintain accurate, up-to-date pipeline and forecast information in
the CRM.
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Work closely with Sales Engineering to design solutions that
address customer needs and win competitive deals.
What Success Looks Like (First 6–12 Months)
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Consistent new-logo wins and pipeline growth within the assigned
commercial territory.
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Strong working relationships with key channel partners in the
territory.
- Accurate, well-managed pipeline and forecast reporting.
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Demonstrated ability to run and close a full consultative sales
cycle independently.
Qualifications
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6+ years of IT solution sales experience, ideally selling through
channel partners into commercial or mid-market accounts.
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Strong interest in and understanding of Hyper-Converged
Infrastructure (HCI) and software-defined infrastructure solutions.
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Entrepreneurial mindset with a track record of exceeding sales
quotas.
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Strong territory planning skills and the ability to prioritize
across a broad account base.
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Excellent relationship-building, communication, and negotiation
skills.
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Must be a Singapore citizen, permanent resident, or hold a valid
Singapore work pass.
Work Environment
This flexible role combines remote work and office presence, with
regular travel to meet customers and partners. Close collaboration
with Sales Engineering and the channel team is integral to success.